In a crowded marketplace, standing out is a challenge, but Energy 106 offers a premium platform where your brand becomes the centrepiece of a high-energy, positive environment that listeners truly trust. By partnering with us, you aren’t just buying airtime; you are securing the undivided attention of Northern Ireland’s most valuable “Power Generation” the high-spending 25-45 demographic who make up a significant portion of our 45,000+ weekly listeners across DAB and Digital platforms. Unlike traditional stations that bury your message in long, exhausting commercial breaks, our unique, clutter-free format guarantees a maximum of only 5 ads per hour, ensuring your brand enjoys massive recall and stands out as a “headline act” rather than background noise. This commitment to fewer ads means higher listener loyalty and a more receptive audience, allowing your business to cut through the static and drive real results in a vibrant, “feel-good” atmosphere that keeps ears glued to the frequency and keeps your brand at the forefront of the conversation.
Energy 106 delivers your message exactly where Northern Ireland’s economy is most active. We broadcast on a high-fidelity digital network that provides dominant coverage across Greater Belfast, Newtownabbey, Carrickfergus, Lisburn, and the Lagan Valley, reaching over 450,000 adults in the region’s primary commercial and industrial hub.
Our reach extends seamlessly across the bustling Dublin-Belfast corridor, encompassing key growth towns such as Newry, Banbridge, Dromore, and Craigavon, as well as the thriving communities of Downpatrick, Newcastle, and the Mourne region. This strategic footprint ensures you are reaching listeners in the heart of the country’s busiest shopping districts and commuter routes. Combined with our unrestricted digital reach via the Energy 106 app and smart speakers, we connect your brand with our 45,000+ weekly listeners precisely where they live, work, and spend.
Broadcast on DAB+ across Greater Belfast and surrounding hubs, plus always-on listening via our app, smart speakers, and stream. We reach 45,000+ weekly listeners wherever they live, work, and travel.
Your brand is the headline act. We run a strictly limited format of only 5 ads per hour, giving your message maximum impact and 2x the recall compared to traditional, crowded commercial breaks.
We own the 25-45 demographic. These are Northern Ireland’s primary spenders, homeowners, and decision-makers. We don’t just deliver “ears” we deliver the audience with the most disposable income.
Positive vibes drive results. Our high-energy music mix keeps listeners in a “feel-good” state, making them more receptive to your message and ensuring your brand sticks long after the music stops.
See how we help Northern Ireland businesses cut through the noise and drive sales.
